Virtual Currency Trading: The Past And The Future | Autumn RADTKE

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As consumers become ever more immersed in virtual worlds, we all know that creating a stable and viable in-game currency is vital to making players comfortable investing in virtual worlds. The next step comes when you enable your players to treat your virtual currency as real currency in a controlled and authorized manner to reduce fraud and unsanctioned trades.

The secondary market for virtual goods trading is worth 4 billion globally primarily taking place in the Asian MMO market, but how will the rise of free 2 play models in the west and mobile and social gaming affect secondary trading and how will it affect your game? Come learn about the future of virtual currency.

Delivered at Casual Connect Asia, May 2012.

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