Big Data Big Issues E04 | Surveillance Capitalism Part 1: Introduction to Zuboff

Welcome to the fourth episode of Big Data, Big Issues. Today, we will be introducing the concept of "surveillance capitalism" by discussing key concepts from a book by Shoshana Zuboff. The conversation is continued in episode 5. One might call this a book review, but it's more of an overview of the core arguments in the book.

"The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power" is a 2019 masterpiece. It has had a tremendous influence on my beliefs regarding big data technologies. You can find it on Audible, from your local library, or book store.

In this book, Zuboff details the rise of a new form of power which will forever change our lives. By collecting behavioral data from their users, corporations have amassed an incomprehensibly large and detailed picture of our personal lives. They use this data to expand their corporate power and profitability. This, of course, has tremendous consequences for our privacy, but also for our political system.


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