PSA - End Child Poverty in Canada (Chalkboard)

Keep The Promise has developed a series of short videos that can be used as public service announcements (PSAs) and/or for discussion starters in a range of settings. The videos are available in 30-second, 60-second and 70-second formats in English, and also in English with French sub-titles. All versions have closed captioning.

The videos were produced on a pro bono basis by a team of industry professionals coordinated by June Callwood's granddaughter Bree Fitzgerald, produced by Alex Lalonde, and directed by Peter Mishara with support from Teza Lawrence and Jack Manchester. Production equipment donated by William F. Whites and post production services from Urban Post and Fort York / Rooster Post Production. The children appearing in the videos are actors who volunteered their time. The PSAs are registered and approved for airing by the Television Bureau of Canada. Rogers, Shaw and CBC have been airing these PSAs on a periodic basis since April 2015.

For permission to use, or for any additional information, contact Anita Khanna at Campaign 2000 anitakh [at] familyservicetoronto.org.